Conference Programme 2010

10:45-11:30hours : Registration & Welcome

11:30-12:30hours : Opening & Welcome Conference IT Transformation 2010
By: Chairmen Roland Koopman Anchorman RTLZ Television &
Rob Beijleveld, Publisher TITM, Outsource- & CIO Magazine.

Pre-Introduction IT project of the Year Award 2010; Painting the scene!
By: Prof. Dr. Hans Borgman; Chairman of the Jury

Keynote: Spotting true innovation in business IT!
New technologies often merely cause a hype - cynics come to the fore!
By: Dr. Pfeiffer; CEO Platinion, subsidiary of The Boston Consulting Group.
New technologies often merely cause a hype - cynics come to the fore. But maybe beneath all the noise and false
claims to fame there is an undercurrent of true innovation which yields real benefits to its business adopters.
The Boston Consulting Group and Platinion will show an example, of how emerging business triggers can impact IT
to innovate and draw some tentative conclusions. Prior to Platinion Dr Pfeiffer worked for 2 years at DaimlerChrysler
and 8 years at The Boston Consulting Group. In his almost 20 years of professional experience Dr. Pfeiffer focused
on key IT topics, such as IT strategy, post merger integration, IT architecture, vendor and product selection, telematics etc.

Keynote: Great Business Case, But No Thanks!
Why it’s time to kill the IT Investment Plan!
By: Chris Potts; Corporate IT Strategist, CIO futurist and author of the bestseller fruITion.
Chris Potts is a world-leading specialist in strategies for investing in change and exploiting IT, a writer and
award-winning speaker. He has over twenty years’ experience in corporate and business strategies, Enterprise Architecture and investment management.

12:30-13:45hours: Lunch Break

13:45-15:00hours: Break-out Sessions

Special menu of sessions provided by your Peers (main) and Experts (limited) including panel discussion plus theme focussed Roundtables sessions hosted by the Partners. [full info on sessions see below!]

Peer / Theme Sessions:

# 1. By DSM: “A chronic case of operational excellence – Innovation as cure, and as a catalyst for change”.
# 2. By IND & Quint Wellington Redwood: “Business processes simplified by IT – the new approach with Rules Engine by IND”.

Expert Sessions:

# 3. By Ipanema: “Beyond the hype of WAN Optimization: WAN GOVERNANCE”.
# 4. By ForceFive: “Commitment and the power of collaboration in transformation programmes”.
# 5. By EquaTerra: “How to improve your IT organisation to become more innovative?”.

Roundtable Sessions:

# 6. By IBM: “Information as Asset, but who should ‘invest’?”.
# 7. By Verizon Business & Tandberg: “The Right ICT Infrastructure is the foundation for Business Innovation”.
# 8. By Ricoh: “Information Logistics, distribute information to the knowledge worker efficiently to enhance productivity”.

15:00-15:30hours : Break

15:30-16:45hours : Break-out Sessions

Peer / Theme Sessions:

# 9. By LeasePlan: “Innovation: Asking for Forgiveness, not Permission”.
#10. By Verizon Business & Quint Wellington Redwood: "The impact of cloud computing".

Expert Sessions:

#11. By Qhuba; “Lean in IT: Can it work for you?”.
#12. By Accenture: “How business benefits”.
#13. By BT: “Philips ‘Connect Meeting’: Be there without leaving”.

Roundtable Sessions:

#14. By Riverbed: “Breaking down Cloud Performance Barriers”.
#15. By Quint Wellington Redwood: “Business processes simplified by IT – the decision for a revolutionary way of process automation”.

16:45-17:00hours : Break

17:00-18:00hours : Plenary Program

Keynote: Innovation; Willing, Needing and Daring to do!
By: Kees Jans; CIO, Schiphol Group
Via a story mixture of ideas, failures and successes Kees will inspire you to start and/or keep innovating!
His secret; get innovation into the companies culture! Kees is well-known within the world airport industry. He is a.o. Chairman of the IT committee of the ACI (Airport Counsel International).
Amsterdam Airport Schiphol is often seen as a roll model for other big international Airports (such as Las Vegas, New York (T4) and Buenos Aires)*. Especially the innovation and IT enablement is highly recognized.
Amsterdam Airport Schiphol recently have been granted the TIMMIES by CIO Magazine as Most Innovative Company.

Plenary Panel Discussion: “Messages from the Millennials!”
“I’ll probably not work for you if I cannot collaborate using my favorite technology and devices”
Millennial generation students and employees (those aged 14 to 27) expect to use their own technology and mobile devices for work and are increasingly choosing their place of employment based on how accommodating companies are to their
personal technology preferences. In addition, more than half of Millennials are either unaware of their companies’ information technology policies or are not inclined to follow them. These are a few outcomes of the latest Accenture survey, which queried 5,595 employees and students, ages 14-27, in 13 countries. No other company has performed such an in-depth and broad study as this. The study found an increasing demand for high-tech devices to connect with colleagues, peers, friends and family, rather than face-to-face contact. There is a growing disconnect between the technologies that companies provide their workforce and the way young workers actually want to use technology for collaboration in the workplace.
Survey highlight by Marc. A. Schuuring, Executive partner Accenture. Panel: International and National guests a.o. Dr. Elizabeth van Geerestein Phd MBA; CEO Papillon & Partners and Adjunct Professor Rotterdam School of Management Erasmus University, Chris Potts; Corporate IT Strategist, CIO futurist and author of the bestseller fruITion, Chris Parker; Sr. VP & CIO LeasePlan Corporation and Steve Hobbs, Innovation Manager DSM.
Moderators: Roland Koopman, Anchorman RTLZ Television & Rob Beijleveld.

Introduction IT project of the Year Award 2010!
By: Rob Beijleveld & Arnoud van Gemeren, Editor in Chief TITM & Outsource Magazine.

IT Project of the Year 2010: Case Elevator Pitches:
The jury interviewed the final nominees. Three nominated cases will have to take the stage. They will convince the attendees of the business value of their project within 180 seconds.

Nominated cases are:

Fokker Services
Heineken
Provimi
Provincie Zuid Holland
TNT Post

Award Ceremony IT project of the Year 2010; presented by Chairman of the Jury.

18:00-19:00hours : Reception

19:00-21:30hours : VIP Diner (on invitation only)

Entertainment:
By: SaZzism

Keynote: Dilemmas!
By: Mr. Frank Buytendijk; Author bestseller Performance Leadership, VP & Fellow Oracle Corporation and former Research VP at Gartner Inc.
For the promotion video click here.

CharITy Foundation vs. Close The Gap:
Information on projects installed with aid from CharITy project via CIO covenant.

DETAILS SESSIONS:

Program: 13:45 – 15:00 hours

BREAK OUT SESSIONS I
PEER / THEME SESSIONS

# 1. “A chronic case of operational excellence – Innovation as cure, and as a catalyst for change”.
The relentless pursuit of IT cost reduction has created a monster. An IT organization that is suffocating from stability, repeatability and efficiency. An organization that is not in rhythm with the business. By switching focus to innovation, we define business value as the goal, and inspire a totally new dynamic in our organization. And maybe our customers want to do business with the IT department again. DSM IT is in the process of transforming itself into a value-driven organization and innovation is a catalyst for this change. DSM IT’s innovation strategy will be presented and some early learning pains and dilemmas shared.
Speaker: Steve Hobbs, Innovation Manager, DSM.

# 2. “Business processes simplified by IT – The new approach with Rules Engine by IND”.
The Dutch Immigration- and Naturalization Service (IND) will explain how they simplified their primary process by making use of standard packages combined with a ‘rules engine’. The adjustment of laws and regulations within the primary business processes is much simplified and a great deal more flexible. The result of this revolutionary approach is a very flexible standardized primary process automation which leads to great quality improvements and cost savings in the primary processes. In this Expert session the experiences of the IND and their approach to this revolutionary implementation are explained.
Speaker: Simone Dobbelaar, CIO office, IND
Host: Roelof Douwstra, Partner, Quint Wellington Redwood

EXPERT SESSIONS

# 3. “Beyond the hype of WAN Optimization: WAN GOVERNANCE”.
After budget cuts during the global recession, many enterprises in 2010 will operate with IT spending at 2005 budget levels. Given the dependence on wide area networks for operational performance and enterprise growth, WAN Governance, a strategic and business-driven approach to network management within IT Governance, will become even more critical for executives to achieve business goals.
Speaker: Reza Mahdavi, President Ipanema Technologies
Host: Ferran van den Berg, Sales Manager Ipanema Netherlands

# 4. “Commitment and the power of collaboration in transformation programmes”.
The success of changes depends largely on the commitment of employees in organizations. It is one of the four key success factors, according to a recent McKinsey study. But how do you create that level of commitment? Ans van Dalen, Head Transformation Programme ING Operations &IT Banking, will share their vision and experience in the ING programme, with a focus on engaging the organization and ‘collaboration’.
Speaker: Ans van Dalen, Head Transformation Programme ING Ops&IT Banking.
Host: Geke Rosier & Anita van den Hoek, Managing Partners ForceFive.

# 5. “How to improve your IT organisation to become more innovative?”.
In order to contribute to cost control and efficiency targets, IT organisations have reduced their staff, made their IT processes more lean and mean, outsourced IT commodities, and consolidated their application portfolio. Alas in many cases, this has also led to short term decisions reducing the power of IT to contribute to business innovation and strategic thinking. EquaTerra will demonstrate through a number of cases, that a proper sizing of your IT organisation is crucial for an optimal contribution to the business. We will show that IT is not only about delivering services but also about strategy, knowing the demand, and combining business process improvement with IT.
Speaker: Gerard M. Wijers, managing director Governance & Sourcing Management practice EquaTerra.
Host: John Beekman, Principal Consultant EquaTerra.

ROUNDTABLE SESSIONS (ON INVITATION ONLY!)

# 6. “Information as Asset, but who should ‘invest’?”.
Most organizations understand that information is key to make the right decisions and outperform the competition. However, the organizational structure of Information Management often remains behind. Is it the IT department that is responsible for this? Or should the business invest in an Information Management department? Join the discussion on Information Management and the role that IT should have!
Host: Marc Mulder, Country Manager IBM Cognos Software.

# 7. “The Right ICT Infrastructure is the Foundation for Business Innovation”.
Innovation is not per definition ICT, but ICT offers the business the foundation for other departments, stakeholders to innovate. During this exclusive Roundtable discussion will be around how your company can make the difference by the right ICT and how to create more space for innovation. New ICT solutions have to contribute to the growth of the company. ICT is always confronted with 'legacy' systems that limits (business)innovation, but are crucial for the 'day to day' operation. 70% of the IT budget is spend in existing IT and keep your equipment in operation. Only 30% of ICT budget is used to invest in innovation of your company and business processes. Is this the right split? Should it not be 50/50? ICT is the foundation of (business) innovation, but is often seen as cost. The agenda of the company determines how & why ICT is deployed. Therefore growth of baseline revenue and cost savings are key for (business)innovation with ICT. New ICT solutions offers the business case in terms of flexibility, agility, cost savings, faster decision process etc. So what's the issue for (business)innovation?
Speaker: tbc
Hosts: Erik Swart, Country Manager Tandberg & Fedor Hoevenaars, Sales Director Verizon Business.

# 8. “Information Logistics, distribute information to the knowledge worker efficiently to enhance productivity”.
The support knowledge workers get from information environments is supply oriented in stead of demand driven. Therefore they are either searching for the right information or juggling with an overload of information instead of contributing to the process and interacting with the customer and his needs. In this interactive round table we would like to discuss the steps companies should take to enhance productivity of knowledge workers.
Speaker: Dr. Guus Pijpers, Associate Professor of Information Behaviour at TiasNimbas Business School, Tilburg.
Host: Patrick Roelandt, Director Ricoh Business Solutions.

Program: 15:30 – 16:45 hours

BREAK OUT SESSIONS II
PEER / THEME SESSIONS

# 9. “Innovation: Asking for Forgiveness, not Permission”.
Innovation is fundamental to achieve sustainable succeed in today’s business environment, and it will only get worse - you will have to innovate more often with greater results in order to survive. The gap between the 'grey hair' in the Board room with the techno-super-savvy starters isn't helping - how does a CIO foster innovation when the audience doesn't 'get' it and we don't 'get' what the users of tomorrow are expecting?
Speaker: Chris Parker, SVP & CIO, LeasePlan Corporation.

#10. "The impact of cloud computing".
Over the past few years the data centre has been transforming from a business-centred physical location into a highly integrated and virtualised environment, including Unified Computing and Virtual Storage. Cloud computing becomes available for everyone by transforming datacenters into a dramatically simplified cloud infrastructure and enabling the next generation of flexible, reliable IT services. This allowed CIO’s to scale their organization’s resources, information and most importantly their business much more effectively. But these benefits have forced CIO’s to focus more closely on operational expenses than before. With Cloud computing evoluating from hype to trend companies and espcially CIOs need to define their strategy with respect to services from the cloud. This session will address a joint vision for cloud computing within the enterprise and beyond. It will give you answers to crucial questions like: what are the considerations of the CIO with respect to the 'Cloud' strategy, what are the pro's and con's, what impact do 'cloud'-services have on the management and control of IT (-services), what are the implications for security, information/data security and compliance & regulations, what can virtualisation and cloud computing mean for my organization, how to realize business alignment, how to maximize benefits and what are the steps to take and the challenges to expect.
Speakers: Alfred de Jong, Principal Consultant / Practice Leader Architecture & Business Innovation Quint Wellington Redwood & Wessel Blom, Senior Manager Business Consultancy Verizon Business.

EXPERT SESSIONS

#11. “Lean in IT: Can it work for you?”.
Lately the words Lean and IT are often used in one sentence. The promise of Lean; drastically improved customer service, higher quality, speedy service delivery, increased flexibility, higher employee morale and lower costs is often touted as quickly achievable within IT operations. Yet, currently there are still relatively few IT organisations that have started to explore the possibilities to the full. IT departments find it difficult to assess the potential suitability of Lean as a sustainable way to improve their performance. In addition they find it difficult to get started. How about your IT organisation? Is there still room for performance improvement? If yes, join this interactive session in which we take stock of real life performance challenges/opportunities you and your IT colleagues are facing and we explore whether Lean could be a suitable way for you to tackle those. In addition we will explore a number of scenarios on how you can get started with Lean in your organisation.
Speaker: Frank Ottink, Partner Lean Six Sigma Qhuba.
Host: Wouter Hasekamp, Managing Partner Qhuba.

#12. “How business benefits”.
Business is adapting to changing market conditions, IT does the same. Sounds logical? Of course. In this break-out, Accenture gives a practical insight in actual logical and less logical business requests and how your organization can become a high performer in this agile market. Don’t be surprised to hear that IT can be leading in this process!
Speaker: Willen Meijer, Senior Manager within the IT Strategy & Transformation practice Accenture.
Host: Marc Schuuring, Executive Partner Accenture.

#13. “Philips ‘Connect Meeting’: Be there without leaving”.
Philips is moving to an open enterprise & internet centric model, based on workplace innovation. A key element is the ‘Philips Connect Meeting’ network, the managed videoconferencing service from BT, based on Cisco TelePresence technology. Both Philips and BT consider TelePresence to be part of a bigger ‘Unified Communication & Collaboration’ scenario, embracing a new working style, sustainability and even talent management. Learn how Philips is managing the adoption process and tracking the ROI. Discover more about ‘TelePresence as a Service’, Interoperability and the importance of Business-to-Business immersive video exchange services.
Speaker: Dennis de Poorter, project lead for ‘Connect Meeting’ at Philips IT Infrastructure.
Host: Edwin Hageman GM Products, Marketing & Channel Enablement, BT Benelux.

ROUNDTABLE SESSIONS (ON INVITATION ONLY!)

#14. “Breaking down Cloud Performance Barriers”.
Riverbed Technology is the IT infrastructure performance company who strongly recognises the importance of cloud computing as an important tool for IT managers in controlling cost and complexity of business critical applications and data. Riverbed can provide a complete WAN optimisation solution to accelerate cloud services and add a layer of intelligence to ensure that consolidated, virtualised applications and services are accessed by end users everywhere in a way that enables them to be productive, while helping to deliver the expected cost and management efficiencies. Discover Riverbed’s Cloud computing strategy and product road map for 2010 and discuss your vision and beliefs for cloud computing.
Speaker & Host: Mark Lewis, Sr. Director Marketing & Alliances, EMEA, Riverbed.

#15. “Business processes simplified by IT – the decision for a revolutionary way of process automation”.
When considering changes in regulations and laws, these are often complex changes that have impact on the organization, business processes and IT systems. Quint Wellington Redwood, IND and Beinformed! shall explain how to support the primary business processes and the advantage of this revolutionary approach making use of a rules engine. You will have the opportunity to discuss the topic with a select group and share your thoughts with the first movers in this area on the approach and transition of primary processes.
Speaker: Simone Dobbelaar, CIO office, IND & Jan Verbeek, CTO, BeInformed.
Host: Roelof Douwstra, Partner, Quint Wellington Redwood.